Better Health Alaska — Full Website Redesign & Ongoing Maintenance for a Healthcare Brand.

Challenge & Context

🧩 The challenge with this project was not simply visual refresh work. Better Health Alaska has a broad and layered information structure, including services, treatment protocols, condition pages, blog content, insurance-related content, reviews, media assets, and multi-location clinic details. That type of ecosystem requires a redesign that improves clarity without sacrificing depth. ⚕️ In a healthcare setting, the website also needs to communicate trust, professionalism, and ease of action. Patients need to quickly understand available treatments, find the right location or program, and move smoothly toward contacting the clinic or requesting an appointment. The redesign therefore had to balance strong branding, content accessibility, and conversion-focused structure.

Approach & Architecture

🏗️ We approached the project as a full strategic redesign rather than a surface-level visual update. The site architecture had to support multiple user journeys, from service discovery and condition research to appointment intent and clinic-location navigation, while keeping the experience clear on both desktop and mobile. The public site’s structure shows those parallel journeys through services, protocols, new-patient flows, blog resources, and contact paths. 🔍 Our focus was on creating a more structured, user-friendly presentation layer for a content-rich medical brand, while also maintaining the flexibility needed for ongoing updates, new content, and continuous optimization. Active maintenance remains an important part of the project so the site can evolve without losing consistency or reliability.

Technology Stack