Challenge & Context
🧩 The main challenge with Lijmpagina was presenting a highly specialized industrial subject in a way that feels clear, trustworthy, and commercially effective. The website needed to communicate technical credibility while still remaining accessible to different professional audiences, including engineers, technicians, and production-focused decision-makers. 🏭 Another important layer was the breadth of the offering. Lijmpagina does not only present one service, but combines opleidingen, consultancy, adhesive-related expertise, industry applications, and a B2B portal within one cohesive experience. The project therefore required a content structure that could support several user journeys without making the website feel fragmented.